The last few weeks everyone has been talking about the Old Spice viral videos.  They are pretending he is a real person who will answer questions, it’s taken over Reddit.com and a few other social networking sites: This came first, then this Overall a great campaign that got a lot of attention in the media.

Something though that I really missed was the Heineken video in Italy back in 2009. A great idea with a few good million views and a lot of comments on the blogs. The trap was set in Milan before the big game of AC Milan vs Real Madrid.