Recently, Google introduced their new AdWords Extension entitled “Structured Snippets”. Essentially, structured snippets are just like Callout extensions, they allow you to highlight specific features of your services or product offer.Here is an example of structured snippets implemented on Rush Shop PPC campaigns (3rd line bellow Review extension).

Google provides a series of 12 headers to choose from:

• Amenities
• Brands
• Courses
• Degree programs
• Destinations
• Featured hotels
• Insurance coverage
• Neighbourhoods
• Service catalogue
• Shows
• Styles
• Types

Google ask for a minimum of 3 snippets by header (up to 25 characters each), Snippets which have to be related to the header in order for the Extension to be approved, other than this, you are free to write according to your own tastes.Even though it is too early to pronounce a definitive verdict and identify any uplift in performance; we believe that whether it is to give users a preview of your product offer, showcase your brands, or display the featured hotels of your travel packages. Google's new Structured Snippets will without a doubt be a feature giving you an edge over competition, potential improvements in Quality Score as well as an extra advertising line!Brought to you by the Stellar Search Team