The worst thing as an iPad user is when you visit a website and by default it directs you to a mobile page which is set for mobile phones. Suddently the images dissapear, the menu has changed and you cant do anything about this. The webmaster decided that iPad is a mobile and that's why they should see the low resolution website with an option to call. A good example is WorldHotels.com, Accoring to their website: "Worldhotels is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People", it now has almost 450 affiliate properties in more than 250 destinations and 65 countries worldwide."Overall a nice looking website with a clear structure and to the point:

In terms of traffic again WorldHotels.com gets about 49k unique visitors with 150k pageviews .

When you visit though from an iPad this is what you get:

In this case WorldHotel do offer an option the user. again not a great way for an iPad user but at least better than others. We do hope that in the near feature web developers will put more thinking into the iPad users. We have noticed that in the past few months the traffic more iPad devices hasn increased alot. Below you can see a graph taken from GA for one of our clients. The iPad traffic has increase more than 10,000 times year on year with over 50k visitors. Something that you cant ignore any more!