GEO

AI search has has rewritten how customers find brands. We make sure your brand is one of the ones it cites — in ChatGPT, Gemini, Perplexity and Google's AI Overviews.

ChatGPT hit 800 million weekly users faster than any product in history. Google's AI Overviews now appear on 30% of US desktop searches, and traditional organic CTR drops 61% when one shows up. The discovery layer of the internet has fundamentally changed — prompts are now 5.5× longer than Google queries, and AI synthesises one answer where there used to be ten blue links. Getting cited by AI is the new ranking.

Generative Engine Optimisation isn't a rebrand of SEO, but it isn't a replacement either. Eighty-five per cent of brand mentions in AI search come from third-party sources — reviews, listicles, Reddit threads, industry publications — not your own website. We build the structured data, authoritative content, third-party presence and consistent brand narrative that LLMs draw on when they decide who to cite. Forty per cent of all LLM citations come from Reddit alone, which is why we've built a proprietary Reddit monitoring and influence tool that gives clients visibility no off-the-shelf platform offers.

We measure GEO performance across AI Visibility Score, citation share, sentiment accuracy and prompt coverage — using CDN-level analytics, not GA4, because more than half of internet traffic is now bots and the standard tools can't tell them apart. What we won't promise is guaranteed citations: AI models change weekly, and 68% of brands appear in only one platform. What we can do is make your brand the obvious thing for AI to cite — structured, authoritative, present, and consistent enough that every major model builds the same picture of you.
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