The Future of Marketing: Beyond the Funnel

The traditional marketing funnel has been a staple of marketing for many years. It is a model that outlines the stages a customer goes through when making a purchase, starting with awareness and moving through interest, desire, and finally, action.

March 28, 2023

Google Analytics 4: The Challenges and Benefits

Google Analytics 4 (GA4) is the new version of Google's popular analytics platform. It offers a number of new features and improvements over the previous version, Universal Analytics (UA).

March 20, 2023

Unlocking the Potential of Google Enhanced Conversions: A Must-Have for Advertisers

Google Ads has long been a powerful tool for advertisers, allowing them to reach a vast audience and drive significant results for their businesses. Over the years, Google has introduced several features and improvements to help advertisers achieve better performance from their campaigns.

March 13, 2023

Retail Media: The New Digital Frontier – Amazon & Walmart Leading the Charge

The retail landscape is evolving rapidly, and retail media is emerging as a significant force in the world of marketing and advertising. With e-commerce giants like Amazon and Walmart dominating the market, understanding retail media and how it operates is crucial for businesses and consumers alike.

March 8, 2023

The Biggest Changes in Google Ads Over the Last 12 Months

Google Ads, the search giant's advertising platform, has always been an essential tool for businesses and marketers looking to maximize their online visibility. Over the last 12 months, Google Ads has undergone several significant changes that have reshaped the way advertisers approach their campaigns.

March 1, 2023

The Power of Server-Side Tracking: An Essential Tool for Digital Marketers