Bing Shopping Ads have been running in the US for some time now with some great results. So the main question in any Bing event in the UK the last twelve month was "when are you launching shopping campaigns in the UK?".The great news is that Bing UK now supports now Shopping campaigns, it's a small pilot on some of the top UK advertisers but it's finally here. At Stellar Search we are always keen to try and new feature so we are glad that we are testing Bing Shopping campaigns with a few of our clients.

The ads are very similar to Google with a few images coming up on the top right corner. The traffic is increasing daily and with some very positive numbers.The first step is to claim the domain name vvisit the Bing Webmaster tools and claim your domain name (http://www.bing.com/toolbox/webmaster). This might have been done already by the SEO person so worth checking. The add the username (email address) that is used to login to Bing Ads as a user in Bing Webmaster tools.Please note, it can take up to 24 hours for us to approve the store. Once the store has been approved, you will need to go under Catalogue Management and upload a feed.Setting up the feed is very easy as you just need to import the Google Merchant Centre Feed by visiting the Bing Merchant Centre under the "Tools" section in the interface. (A great advantage for Bing is that unlike Google the Merchant Centre is accessible within the Bing interface)

Once the feed has processed, you can create Shopping campaigns. Under campaigns, click on Create campaigns and select “Shopping campaigns” (ignore the “Product Ad” option). The steps to follow should be the same as AdWords with Product Targets and bids!

Overall we feel this is going to be a success for Advertisers in the UK and Bing. The set up is very easy and worth diverting some of your budgets there to test this new feature.Brought to you by the Stellar Search Team.