Google Product Listing Ads

Google now includes high-profile ads, called Product Listing Ads. These ads display an image accompanied by product name and price. Although Product Listing Ads are included among the paid search ads, they are very different and are currently only limited to a few advertisers in a limited beta mainly in the US and a few in the UK.

Google site links

Google Site Links are additional links that can be listed in the top advertiser’s ad under the paid section for a particular keyword,

usually brand keywords. These additional links allow retailers to drive traffic to specific areas of their website, resulting in a higher

click-through and conversion rate. Sitelinks do help to raise the QTR of your campaigns and as a result the Quality Score of the campaign.

Google Adwords search funnels

To give the retailer additional insight into buyer behaviour, Google recently released AdWords Funnels, a set of reports that show the

clicks that lead to orders and the latency between clicks and conversion. AdWords Search Funnels data is limited to paid search traffic from Google Adwords only at this stage.

Google Product review

Google recently announced a partnership with a product reviews company, Bazaarvoice, enabling user reviews and ratings to

appear within relevant search results. Currently, this feature is only available to retailers who work with Bazaarvoice.

Google Merchant Center—URL Verification

In March, Google announced that all merchants sending product offer information into Google Merchant Center must verify ownership of their domain by May 18 or risk having product data removed from Google Product Search. The whole process takes less than two minutes and you need to do it in order to keep your product listings on Google Merchant Center live.