A few days ago Facebook announced that users now can tag brands on their photos in the same way as they do with their friends! According to facebook: Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians. This is definitely a great way for brands to gain more awareness. I can see companies starting competitions where they ask users to tag their products. The million dollar question is if the users are really going to tag their friends and then a can of software! :)