Many independent hoteliers face the same issue nowadays, that they can't compete with the hotel aggregator sites in the PPC SERPs because of their diverse product range, price promises and large digital media budgets.As such, independent hoteliers end up paying large commissions to hotel aggregators to drive bookings to their hotels for their own brand terms.

What are we talking about? Look at this example below of how online travel agents (OTAs) are appearing on an independent hotels own brand terms...

How OTAs are bidding on independent hotels brand terms.

What does this mean?It means the following...How much is this costing independent hoteliers?Below is a table showing the typical commission structures the online travel agents charge independent hoteliers along with presumptions around a 4% conversion rate for hoteliers own brand terms and example cost per clicks (CPCs)...

Online Travel Agents Commission Structures

The Solution?Hoteliers can start bidding on their own brand terms through Google AdWords and take advantage of taking their bookings directly for customers who come in on their own brand terms and save themselves on paying online travel agents commissions.Below is an example of how the Google SERPs should look for Hoteliers...

How the Google Results for Hotels should look

How Stellar Search Can Help...Stellar Search has extensive experience in helping hoteliers own their own brand terms through both PPC and SEO to maximise their own revenues. We offer a range of different packages to suit all sizes of hotels and hotel groups that have budget to invest in digital marketing (that will ultimately pay for itself when you take into account the commission that is currently being paid to online travel agents!)

Hotel Digital Marketing Packages

If you are a hotelier (or know someone who is that may benefit from the Stellar Search solution) then whichever package you pick, Stellar Search will be able to talk through your requirements and put a plan in place to help hoteliers protect their brand terms.

Hotelier Brand Protection Plan

For more information, please do not hesitate to contact one of the Stellar Search team on:E:hello@stellarsearch.co.ukP: +44 (0) 845 0513 996We look forward to hearing from you!