Sysomos released a social media report which looks deeper into followers on Twitter. The report trys to explain how influence is not always measured by the number of people who follow you but also their authority. For example celebrities have a large number of followers, but most of them are low authority users.How do they assign the authority?Each Twitter user is assigned an authority ranking between 0 to 10 - with 10 signifying someone with very high reach and influence. This authority ranking is based on the number of followers, following, updates, retweets and several similar measures used by Sysomos.

Social media heavyweights:

Celebrities:

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