Google announced on the 28th of June another new feature/extension on PPC ads. The introduction ofseller ratings.Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google.com. Seller rating extensions does this by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find merchants that are highly recommended by online shoppers like them.

If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. Its free and you’ll only be charged if someone clicks on the headline of your ad - clicks on the review link are free. When we did a competitor search yesterday we noticed that the seller rating are now available in the UK.