Introducing Multi-Channel FunnelsGoogle Analytics launched the multi channel funnel reports. This is a feature that was really missing from Google Analytics and it will help users a lot. The Multi-Channel Funnel reports is very similar to the search funnels in Adwords but now with more data and the option to compare up to four different channels. (Including social). So far last click was getting the credit of a conversion now marketers will be able to see interaction from other channels and how this helped the user to get to convert.

In more detail the announcement from Google. You can also watch the video here.About Multi-Channel Funnel reportsMulti-Channel Funnels reports will help marketers see a fuller picture of the “interactions” that led to a goal or transaction tracked in Google Analytics. Previously, by default, Google Analytics gave credit to the final interaction preceding a goal or transaction. However, the typical customer does research, touching multiple points in the purchase funnel before converting.For instance, customers may become aware of a product through a social networking site and ultimately convert via an email newsletter or visiting the website directly via their browser. Or, a customer may become aware of a product from a banner ad, then search on Google for the brand name of the product. In this case, the brand name search on Google gets full credit for the conversion since it was the last interaction. However, the investment and effort the marketer made on the banner ad can go unnoticed.Now with the Multi-Channel Funnel reports you will be able to see the interactions from any source in the funnel, over 30 days preceding the conversion. They will encompass all channels tracked in the Traffic Sources section today, including Paid Search (all search engines), Organic Search (all search engines), Referral clicks, Affiliate clicks, Social Network clicks, Email Newsletter clicks, Display ad clicks, and even offline sources like TV, Radio etc. via vanity URLs.We hope these reports will be groundbreaking, innovative, and most of all, useful to marketers. They will give marketers a more complete picture of how their different initiatives and budget choices affect conversion, allowing them to improve the choices they make using data.