Google Adwords changed their policy for advertisers in order to tighten security around the use and storage of consumers’ credit card details from advertisers. There are three new requirements covering disclosure and use of personal information and come in line with other Adwords policies that focus on transparency, user safety, and security.If your site requests payment, financial, or personal information from visitors, please review the new requirements and make any needed changes to avoid having your ads suspended.

1. Clear, accessible disclosure before visitors submit personal information Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.
2. Option to discontinue direct communicationsIn the same description of how personal information will be used, you’ll also be required to describe how people can opt out of future emails, phone calls, or other direct communications.
3. SSL when collecting payment and certain financial and personal informationMany websites use what are known as Secure Sockets Layer (SSL) connections to encrypt sensitive information that travels between the user's browser and the website's servers. To help ensure user safety, AdWords policy will require all advertisers to use SSL when collecting payments and certain financial and personal information (like bank account and social security numbers).