We are very impressed with the latest press ads for the opening of the London Corinithia Hotel. Each ads print features a fact about this new luxury hotel such as the location, the rooms even the staff. The ads are minimal and definetely attract the attention. Last month we saw them in several purblications such as Monocle, GQ and others.

Unfortunately though despite the great print ads the Corinthia Hotels do not run any PPC brand campaigns in order to protect their brand and gain more exposure on the search result pages!! When a user is searching for several brand terms the two PPC ads that come up are from booking.com and Londontown.com

For us it's very difficult to understand why a company will spend so much money on creating awareness for one of their hotels and not actually spend a few hundred pounds every month on a PPC campaign that will help them to get more traffic and offer more options to the users . The two online travel agencies are definetely gaining a lot from the print campaigns and currently run some campaigns with a very high ROI.