Last week a lot of users started reporting that Google now provides flight schedule on search results. For example when a user is searching for "flights to new york" they get the normal PPC results followed by a list of airlines that fly to New York (with the duration of the flight) followed by the organic results.

The user had an option to expand the Google results and get more option such as flight with stops. When the user clicks on the link it takes them to the airline website.The great concern is for the companies that used to rank well on the organic search. They are now pushed further down the SERPs which will have a big impact on their traffic volumes. On the above example we could only see two websites on the organic results above the fold. Moreover travel comparison sites such as Kayak/Skyscanner/TravelSupermarket should start getting more uncomfortable with the new feature as it competes with their services. Although travel comparison sites do offer a much better service by providing prices and the option to filter the results further. (Something that probably Google will launch in the next few months after a lot of analysis)Google is currently testing a similar feature for sometime with hotels. When a user is searching for a hotel term in Google maps such as "hotels near hyde park" get the following options:

A list of hotels on the left side and an indication of prices taken from on line travel agents or even the hotels website.The next logical move for Google will probably be hotel and holidays on the search result pages with prices and other options with some serious consequences for the travel industry.