Over the last few years we have been doing a lot of advertising in Europe for some of our clients. What we found is that Google is not always the first search engine. There are several other engines where advertisers could really benefit from lower Cost Per Clicks and good quality traffic. On this series of articles we will share our finding for several European search engines/portals that we think are worth a try depending on the product.Today we start with an interesting engine called Seznam.cz (which means list in English). Is the most visited website in Czech and Slovakia with 12m visits per month. Seznam is the most often displayed page in the Czech Republic, in contrast to the rest of the EU where Google dominates. In the Czech Republic Google is fifth.

Seznam run their own PPC program called Sklik and its based on the Google model with their own algorithm. The interface is pretty easy to use and the payment system again very easy. They also offer other forms of advertising such banner and video. Moreover for their non paid listings Seznam uses its own ranking scale for web pages, called S-Rank. It is a similar to PageRank with a range from 0 to 10.

Seznam offers a great alternative for a European market where Google is not the number one choice!