As explained in our previous article, Google's "Customer Match" allows the use customer emails to specifically target or re-market users through Search, Gmail & YouTube.This article is a step by step guide to creating Google Customer Match lists in AdWords.You will need:

• An active AdWords account
• Users email addresses file
• File in .csv format
• One column - One email per line
• File maximum size is 25 MB - or around 900,000 email addresses
• An email opt out link

Step 1In your AdWords Interface > Shared Library

Step 2In Shared Library > Select Audiences

Step 3In Audiences > + Remarketing List > Customer Emails

Step 4Fill the details

• Enter a name which describe best the type of emails you upload
• Chose the .csv file from your computer
• Enter "Email Opt Out" URL
• Choose Membership duration (Max. 180 days) - This is how long the list will remain active
• Upload & Save

Note : You always have the possibility to upload more emails into the same list without creating a new one after the list is created.

Customer Match Audience List Creation: DONE!The next step is to assign the created lists to your campaigns.You can contact us to find out more about Customer Match lists, or click here to see Google's guidelines.Happy PPC!